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When a California McDonald’s marked International Women’s Day (IWD) in 2018 by inverting its big M to a W, some happy meal consumers tweeted that it should stick to hamburgers not political correctness, but the media also zeroed in on the rank hypocrisy of a corporation that did not pay a living wage or provide healthcare to its precarious, racialized, female workforce. “McFeminist” initiatives by the private and the non-profit sectors to cash in on international women’s day, a time to “celebrate that special woman in your life,” as one hospital fund raiser put it this year, are routine.