If you think China is competing with the West only geopolitically in the South China Sea and materially in advanced technology, you are partially mistaken. As the Geneva Observer revealed, at the Human Rights Council in Geneva, the Chinese are proposing a resolution to prioritize economic, social, and cultural (ESC) rights ahead of the traditional Western civil and political rights. Beyond geopolitical and material confrontations, an ideological battle dating to the Cold War is being re-ignited over the universality of human rights and their implementation.